Abstract

Television drama is one of the most entertaining genre of the media industry, and it serves as a socialization platform (Greenberg, 1982). American TV series have gained audience and fans from all around the world which opens up the scope for examining the effects of American media on the secondary audience. Drawing on the framework of cultivation theory, this study examined the effect of American TV series on non-American population. The results suggested that the cultivation effects are dependent on age and gender of the respondents, in connection with the genre of the series influencing the audience’s framing of the social reality judgements about the American society.

Publication Date

8-18-2018

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

School of Communication (CLA)

Advisor

Andrea Hickerson

Advisor/Committee Member

Grant Cos

Advisor/Committee Member

Ammina Kothari

Campus

RIT – Main Campus

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