Television drama is one of the most entertaining genre of the media industry, and it serves as a socialization platform (Greenberg, 1982). American TV series have gained audience and fans from all around the world which opens up the scope for examining the effects of American media on the secondary audience. Drawing on the framework of cultivation theory, this study examined the effect of American TV series on non-American population. The results suggested that the cultivation effects are dependent on age and gender of the respondents, in connection with the genre of the series influencing the audience’s framing of the social reality judgements about the American society.
Communication and Media Technologies (MS)
Department, Program, or Center
School of Communication (CLA)
Charumathy Seetharaman, Thaarika, "Perceptions of Non-Americans Towards American TV Series" (2018). Thesis. Rochester Institute of Technology. Accessed from
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