Author

Unez Akbar

Abstract

Often, individuals develop habits that do not seem to have an adverse effect initially. However, these habits may lead to critical problems in the long run. It is important to create awareness about these critical problems as unawareness would lead to major challenges in the future.

Think and Stop” is a social responsibility campaign that focuses on creating awareness amongst people about everyday facts.

The campaign would share some existing facts on specific topics such as eating disorder, harmful effects of wearing heels every day and excessive use of mint.

This thesis investigated how big these problems could become if neglected and how effectively awareness could be created in order to curb these problems. It showcases the ease of creating awareness amongst people and show the collaboration between the designer and the community can help them come together and share their problems and experiences.

The proposed solution is to share these facts and experiences through a series of informational graphics posters, which are visually oriented and are easy to understand and interpret. In addition to the print media, the world is communicating increasingly via digital platforms. Therefore, a social media page, a website, and a messaging application are created to help to create awareness with ease.

After performing a survey on a number of people, a conclusion was reached that a majority of people were not aware how adversely these issues can affect them over a prolonged period of time. Therefore, this is a matter of concern and can be addressed through effective visual communication design. “Think and Stop” offers a viable approach to addressing these concerns.

Library of Congress Subject Headings

Visual communication; Information visualization; Eating disorders--Posters--Design; Eating disorders--Interactive multimedia--Design; Mints (Plants)--Physiological effect--Posters--Design; Mints (Plants)--Physiological effect--Interactive multimedia--Design; Women's shoes--Physiological effect--Posters--Design; Women's shoes--Physiological effect--Interactive multimedia--Design

Publication Date

4-2018

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Nancy A. Ciolek

Advisor/Committee Member

Lorrie Frear

Advisor/Committee Member

Jason Arena

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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