Often, individuals develop habits that do not seem to have an adverse effect initially. However, these habits may lead to critical problems in the long run. It is important to create awareness about these critical problems as unawareness would lead to major challenges in the future.
Think and Stop” is a social responsibility campaign that focuses on creating awareness amongst people about everyday facts.
The campaign would share some existing facts on specific topics such as eating disorder, harmful effects of wearing heels every day and excessive use of mint.
This thesis investigated how big these problems could become if neglected and how effectively awareness could be created in order to curb these problems. It showcases the ease of creating awareness amongst people and show the collaboration between the designer and the community can help them come together and share their problems and experiences.
The proposed solution is to share these facts and experiences through a series of informational graphics posters, which are visually oriented and are easy to understand and interpret. In addition to the print media, the world is communicating increasingly via digital platforms. Therefore, a social media page, a website, and a messaging application are created to help to create awareness with ease.
After performing a survey on a number of people, a conclusion was reached that a majority of people were not aware how adversely these issues can affect them over a prolonged period of time. Therefore, this is a matter of concern and can be addressed through effective visual communication design. “Think and Stop” offers a viable approach to addressing these concerns.
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Nancy A. Ciolek
Akbar, Unez, "Think and Stop: Share your knowledge to help others" (2018). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus