Literature and philosophy are the concise expressions of human inner-self. The main idea which all of Existentialists have in common is the fundamental doctrine that existence precedes essence. This idea has its own historical significance for explaining the fact of thinking and action. Why do we exist? The question of existence is disturbing and unsettling. It seems inevitable for human beings to face this question. We cannot help but feel anguished because we are conscious beings.
I exist is a project that aims to develop a brand identity for a exhibition about Existentialism, or more precisely, a project that conveys the pivotal theme of Existentialism through visual representation. The objective of the project is to help people gain more knowledge of this philosophy and understand it in a more intuitive way through visual design.
The project has two main sections: the brand Identity for the exhibition and a motion graphics piece. The basic concepts involved in this project are individual existence, relationship, self-awareness, inner-self, thinking, questioning and responsibility. In this thesis project, my intention is to explore a effective approach to the representation of the image by applying simple visual elements to complex concepts.
Library of Congress Subject Headings
Identity (Philosophical concept); Branding (Marketing); Existentialism; Visual communication
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Jiang, Xuan, "I, exist. Exhibition Identity Branding: Conveying the Doctrine of Existentialism" (2016). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus