The Academy Awards are the most prestigious and influential award TV show in the film world; it is also the most watched among the big TV award shows. People´s motivations for watching a film have been the subject of multiple research studies; however, few have focused their attention on how award shows might influence the public’s decision to see a film. This study addresses this gap in the communication literature by implementing an experiment that addresses whether the Academy Awards nomination signal in movie advertisements influences audience perception of a film’s quality and subsequently modifies their likelihood of watching a film. The study tested audiences with varying levels of interest in a film, while analyzing how they engaged with an Academy Award nomination signal in a movie advertisement as a cue to motivate, persuade or inform their interaction with an entertainment product.
Library of Congress Subject Headings
Academy Awards (Motion pictures); Motion pictures--Public opinion
Communication and Media Technologies (MS)
Department, Program, or Center
School of Communication (CLA)
Pimentel, Zoilo, "How the Academy Awards Influence Audience Perception of a Film" (2016). Thesis. Rochester Institute of Technology. Accessed from
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