Kimberly Reeb


Television has the power to suggest what its viewers should think about and to impact individuals’ attitudes towards controversial topics. The present study examined the differences between individuals’ self-reported television exposure and self-reported interracial dating attitudes (IDA). Television viewing habits and demographics were also analyzed. A survey distributed via social media and email collected 216 responses. Cultivation theory suggests heavy viewers are likely to have more negative perceptions and attitudes. Analysis of differences for IDA between viewers was not statistically significant, but the IDA score was slightly more negative for heavy viewers. Overall, IDA scores were positive, however individuals’ attitude scores were more negative concerning engaging in Interracial Dating (IRD) with a significant difference between light and heavy viewers. Findings present the idea that viewing television may negatively impact an individual’s beliefs that they are willing to engage in IRD.

Library of Congress Subject Headings

Interracial dating--Public opinion; Television viewers--Psychology; Television--Social aspects

Publication Date


Document Type


Student Type


Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

Department of Communication (CLA)


Patrick Scanlon

Advisor/Committee Member

Keith B. Jenkins

Advisor/Committee Member

Kijana Crawford


Physical copy available from RIT's Wallace Library at HQ801.8 .R44 2015


RIT – Main Campus

Plan Codes