Abstract
Understanding typography is an essential part of visual communication. Typography communicates the message of the design. I plan to create a piece that will inform the non-designer about the basic rules of typography in a quick and engaging motion graphics animation.
With the expansion of the digital world, design has become accessible to anyone with an internet connection through software applications and tutorials. Even with these tools, there is a significant lack of design knowledge available. I will guide the audience through concepts that are most often used inappropriately. The concepts include: alignment, grid structure, hierarchy and typeface choice.
Publication Date
12-10-2014
Document Type
Thesis
Student Type
Graduate
Degree Name
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Advisor
Marla Schweppe
Advisor/Committee Member
Bruce Ian Meader
Advisor/Committee Member
Daniel Deluna
Recommended Citation
Redden, Caitlyn, "Typography for Non-Designers" (2014). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/8733
Alignment
CReddenSupplementClassification.mp4 (2832 kB)
Classification
CReddenSupplementGrids.mp4 (4294 kB)
Grids
CReddenSupplementHierarchy.mp4 (1739 kB)
Hierarchy
CReddenSupplementLegibility.mp4 (5557 kB)
Legibility
Campus
RIT – Main Campus
Plan Codes
VISCOM-MFA
