Learning different cultures and promoting international trade can be implemented through web design and marketing. Most e-commerce websites implement design and marketing strategies in an efficient way, however none of them implement the idea of exploring international cultures through purchasing experiences.
This thesis project implements a complex brand identity and determines how to effectively create an e-commerce website employing the ideas of shopping as an online trip (“out shopping”), providing several categories of products for particular user segments. A significant part of the project focuses on determining which graphic elements are applicable for a specific design situation.
Library of Congress Subject Headings
Electronic commerce--Interactive multimedia--Design; International trade--Interactive multimedia--Design; Intercultural communication--Interactive multimedia--Design; Web sites--Design
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Minnikova, Marina, "The International Market: Designing an e-commerce experience to promote different cultures" (2015). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus