This study investigated the effects news media have on perceptions of cancer prevention for three generations: Baby Boomers, Generation X, and Generation Y. It explored the relationship between self-reported exposure to general news media and knowledge of cancer prevention by generation, the relationship between self-reported exposure to news media by generation, and the likelihood of participating in preventative actions. A snowball survey was distributed throughout Facebook, Twitter, and LinkedIn. Statistically significant relationships were found between exposure to news media pertaining to cancer and knowledge about cancer, as well as exposure to general news media and knowledge about cancer prevention. Differences between generations’ preference of news media and knowledge about cancer and prevention were not statistically significant. Avenues of further research are suggested.
Library of Congress Subject Headings
Cancer--Prevention--Public opinion; Health in mass media
Communication and Media Technologies (MS)
Department, Program, or Center
Department of Communication (CLA)
Ference, Jillian Elizabeth Seaton, "Uncomfortably Numb: News Media’s Effects on Generational Perceptions of Cancer Prevention" (2015). Thesis. Rochester Institute of Technology. Accessed from
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