"Heroes" is a series of designer toys that were designed for my future business called "T-Model." This project aims to create new types of designer toys to see how effective they can be in promoting an original business and how powerful they can be in presenting with current digital media. The "Heroes" series is inspired by simple human-like characters such as "Lego," "Mr. Potato Head," and "Kidrobot." This toy series consists of three different kinds of models representing different time periods, countries, and historical figures.
This project is divided into three major steps: 3D character design, three motion graphic pieces, and DVD publishing. First, I created three character prototypes with unique patterns to represent their personalities and backgrounds. I also designed their weapons and outfits to show their distinctive features. For the second step, I designed three different promotional videos to introduce each toy model. The final step is to publish the videos in a DVD format, and submit them to toy stores or potential buyers.
The final presentation exhibits three motion graphic pieces, and each piece is no longer than 45 seconds. These videos are mainly focused on promoting my three designer toys and my future business "T-Model." I expect that this project will be the cornerstone of the "T-Model" studio.
Library of Congress Subject Headings
Character toys--Design; Character toys--Marketing; Action figures (Toys)--Design; Action figures (Toys)--Marketing; Computer graphics--Design; Interactive multimedia--Design
Computer Graphics Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Chen, Yang-Hsin, "Heroes: Promoting and Branding an Original Designer Toys using Motion Graphics" (2014). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus