Milena Kuznin


The particular attributes of an "ideal" business graduate program among middle managers in the city of Zagreb, Croatia were investigated. A mixed method of using both survey and indepth interviews was used to determine what specific educational needs the participants had. The results indicate that the majority of participants think the Republic of Croatia needs new business graduate programs designed in a way to develop new skills and deepen the knowledge in the new business economy. More specifically, they need programs offered by a reliable educational institution with expert professors and high face-to-face interaction. The opportunity for "networking" is stressed and highly valued by the participants of the study. The new program offered should provide knowledge and skills in the arena of General Management Studies and should be in a concentrated format based on small group discussions.

Library of Congress Subject Headings

Industrial management--Study and teaching--Croatia--Zagreb; Adult education--Croatia--Zagreb; Business schools--Croatia--Zagreb--Evaluation

Publication Date


Document Type


Student Type


Degree Name

Service Management (MS)


James W. Jacobs

Advisor/Committee Member

Damon A. Revelas


Physical copy available from RIT's Wallace Library at HD30.42.C87 K89 2005


American College of Management and Technology in Croatia