Verda Duygun

Abstract

The Internet has become a crucial information resource. People can find what they seek in a matter of seconds. This new medium has provided opportunities as well as challenges for public relations practitioners. Its speed has also produced an increased risk of faster dissemination of rumors, hoaxes, and false information so important to counter in a crisis situation. In this study, I examined the preparedness of the top Fortune 50 companies to manage crises by evaluating the degree of interactivity of their Websites. The results indicate that few of the Fortune 50 companies are very interactive or well prepared to manage a crisis online.

Library of Congress Subject Headings

Crisis management--Computer network resources; Communication in organizations; Corporations--Computer network resources--Evaluation; Web sites--Evaluation; Rumor; Internet--Social aspects

Publication Date

6-10-2005

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

Department of Communication (CLA)

Advisor

Rudy Pugliese

Advisor/Committee Member

Stanley Widrick

Advisor/Committee Member

Bruce Austin

Comments

Physical copy available from RIT's Wallace Library at HD49 .D89 2005

Campus

RIT – Main Campus

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