This study identifies underlying factors which influence students to enroll in a hospitality management bachelor's degree program. It is an important study for educational institutions from the standpoint of recruitment and for the purpose of assessing student aspirations. This study focuses exclusively on the question: "Why do students seek enrollment into a bachelor's degree program in hospitality management?"
New York City College of Technology, 300 Jay Street, Brooklyn, New York is the sole institution surveyed in this study.
The findings of this study indicate that students seek such enrollment because they have come to believe that hospitality industry jobs are not only exciting and interesting, but also expanding, thereby providing opportunity for their personal growth. Additionally, the students have concluded that a bachelor's degree will provide a better foundation upon which to build their careers than other means of career training.
Library of Congress Subject Headings
Food service management--Study and teaching; Restaurant management--Study and teaching; Hotel management--Study and teaching; Motel management--Study and teaching; Tourism--Management--Study and teaching; College students--Attitudes
Service Management (MS)
Department, Program, or Center
Hospitality and Tourism Management (CAST)
James W. Jacobs Jr.
Dinan, Terrance R., "Why do students seek enrollment into a bachelor's degree program in hospitality management?" (2006). Thesis. Rochester Institute of Technology. Accessed from
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