Abstract
Demand for experiences is a major trend in the tourism industry that came as a response to commoditization of services. As many destinations have similar (or same) services in place, it became difficult for travelers to diversify one destination from another. What is nowadays happening is that travelers are no longer satisfied with traditional services only and instead seek something that they did not have a chance to experience elsewhere. Challenge that destinations consequently face is to answer travelers' demand for diversified experiences and at the same time to differentiate themselves from their competition. Hence, this study addresses how destinations can differentiate through experiences. Specifically, the study describes "Destination Experience Differentiation Model" for recommending strategies to differentiate a destination through experiences and uses Long Lake as the case destination. As such the study will serve as a useful model to other destinations dealing with commoditization.
Library of Congress Subject Headings
Tourism--New York (State)--Long Lake--Marketing
Publication Date
2006
Document Type
Thesis
Student Type
Graduate
Degree Name
Service Management (MS)
Advisor
Richard Lagiewski
Advisor/Committee Member
James Jacob
Recommended Citation
Zekan, Bozana, "Diversifying a Tourist Destination through Experiences: The Case of Long Lake, the Adirondack Park, New York" (2006). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/7997
Campus
RIT – Main Campus
Plan Codes
HSPT-MS
