This thesis is an exploration in how a multimedia marketing campaign can effectively brand an actual bike park business in development. It is divided into three main promotional components, a brochure, a website, and a video. Through compelling imagery, carefully crafted text, and thoughtful design, they successfully communicate key messages, creating a memorable and lasting impression of the brand.
Library of Congress Subject Headings
Bicycle trails--Marketing; Parks--Marketing; Cycling--Interactive multimedia--Design
Computer Graphics Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Royka, David R., "Integrated Marketing Campaign for The Land Freeride Bike Park" (2014). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus