Abstract

This thesis is an exploration in how a multimedia marketing campaign can effectively brand an actual bike park business in development. It is divided into three main promotional components, a brochure, a website, and a video. Through compelling imagery, carefully crafted text, and thoughtful design, they successfully communicate key messages, creating a memorable and lasting impression of the brand.

Library of Congress Subject Headings

Bicycle trails--Marketing; Parks--Marketing; Cycling--Interactive multimedia--Design

Publication Date

1-15-2014

Document Type

Thesis

Student Type

Graduate

Degree Name

Computer Graphics Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Chris Jackson

Advisor/Committee Member

Alex Lobos

Advisor/Committee Member

Neil Hair

Comments

Physical copy available from RIT's Wallace Library at TE301 .R69 2014

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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