Ruth Harvie

Abstract

This study reveals struggles over gender and identity in the military and shows how representations embody cultural, political, and ideological tensions over the role of women in the military and society. A chronological series of Veterans Affairs (VA) posters communicate this over a thirty year period. Visual communication and the area of representation and identity have long been studied across multiple disciplines, but no studies exist that examine the VA images. A critical visual analysis with the application of semiotics and gender theory revealed that veteran identity is significantly different between representation of men and representation of women.

Library of Congress Subject Headings

United States. Veterans Administration--Posters; Women veterans--Pictorial works; Visual sociology

Publication Date

12-6-2013

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

Department of Communication (CLA)

Advisor

Patrick Scanlon

Advisor/Committee Member

Jonathan Schroeder

Advisor/Committee Member

Robert Barbato

Comments

Physical copy available from RIT's Wallace Library at UB357.53 .H37 2013

Campus

RIT – Main Campus

Plan Codes

COMMTCH-MS

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