Abstract
This study is a comparative analysis of 2 different marketing and sales software programs. An economy hotel located in Albany, New York is used for the case study. The purpose of this study is to determine whether or not either of the software programs can properly market the hotel taking into consideration the components the managers at the hotel want to see in a marketing program. Each of the programs is tested one by one using the data from the hotel and surrounding area. Once the programs are completely analyzed, a recommendation is made on which program is used for future marketing of the hotel. If neither of the programs is chosen, than a model program is created for the hotel's use.
Library of Congress Subject Headings
Hotels--Marketing--Computer programs--Case studies; Hotels--Marketing--Case studies
Publication Date
1997
Document Type
Thesis
Department, Program, or Center
School of Food, Hotel and Tourism Management (CAST)
Advisor
Sackler, Warren
Advisor/Committee Member
Marecki, Richard
Advisor/Committee Member
Crumb, David
Recommended Citation
Lin, Judy Y., "Comparative analysis of marketing software programs: A Case study" (1997). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/7436
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TX911.3.M3 L56 1997