Marc Lubetkin


The purpose of this study is to identify and scale advertising and promotional characteristics used most frequently by Bed & Breakfasts (B&B's). The study involved 2 surveys that questioned both Managers and Guests of B&B's from Professional Association of Innkeepers International member properties. The surveys were conducted 9/96-4/97 for the preceding calendar year. Advertising and promotional characteristics were cross-tabulated with B&B qualifiers such as the size of the property and occupancy rates. The study found that the following characteristics were used most frequently: Word of mouth, B&B guide books, Mobil & AAA, the Internet, chambers of commerce, travel agencies, and magazines & newspapers.

Library of Congress Subject Headings

Bed and breakfast accommodations--Marketing; Marketing research

Publication Date


Document Type


Department, Program, or Center

School of Food, Hotel and Tourism Management (CAST)


Marecki, Richard

Advisor/Committee Member

Jacobs, James


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TX911.3.M3 L823 1997


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