Due to the increased sustainability trends in the packaging industry during the last decade and a push from major retailers, in conjunction with the dire economic climate and internal reorganizations within the company, a need for an official design tool was born; a tool that would simplify, unify and improve the design process within the company. Following the creation of the original tool, the Packaging Development and Optimization Tool (PDOT), a critique arose that suggested an addition of LCA data, creating a more quantitatively based tool. A modified design process followed, the Sustainable Packaging Design Tool (SPDT), which utilized LCA data in addition to all other package specifications to recommend a design option with a minimal impact. This study compares the two different packaging design tools. It assumes that a quantitatively based design tool is superior to a qualitatively based tool. It suggests that a quantitative tool can reduce decision-making time, improve satisfaction with design decision and create consistency of results. The research was based on the study and survey of packaging engineers in the company.
Library of Congress Subject Headings
Packaging--Design; Packaging--Environmental aspects; Sustainable design; Eastman Kodak Company
Department, Program, or Center
Packaging Science (CAST)
Liubkina-Yudovich, Elizaveta, "Qualitative versus quantitative data tools for sustainable package design at Eastman Kodak company" (2010). Thesis. Rochester Institute of Technology. Accessed from
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