Ardmore Farms is one product group that in part comprises the Food-service Division of Quaker Oats Company. They produce portion-controlled, USDA approved citrus and fruit juices. The juice is produced by one plant located in Deland, Florida. It is then shipped throughout the United States via a fleet of more than 120 refrigerated trucks. in fiscal year 1990 Ardmore experienced a financial crunch due to a freeze in Florida. To counteract the negative financial effects of the freeze, Ardmore hastily raised their orices. This aggravated the food-service operators resulting in a "fallout" of Ardmore's customer base. Also many regional juice manufacturers seized the opportunity to capture some of Ardmore's lost business due to their ability to produce juice less expensively (by not producing a 1 00% pure juice product) and then selling it to a lower cost to the operator. The factors mentioned above seriously hurt the business, making it necessary to seek out means of recouping business from existing markets.
Library of Congress Subject Headings
Ardmore Farms; Fruit juices--New York (State)--Rochester--Marketing; Food service--New York (State)--Rochester--Marketing
Department, Program, or Center
School of Food, Hotel and Tourism Management (CAST)
Musella, Michele Ann, "Food marketing distribution: a pilot study of Ardmore Farms" (1991). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus