Abstract

Ardmore Farms is one product group that in part comprises the Food-service Division of Quaker Oats Company. They produce portion-controlled, USDA approved citrus and fruit juices. The juice is produced by one plant located in Deland, Florida. It is then shipped throughout the United States via a fleet of more than 120 refrigerated trucks. in fiscal year 1990 Ardmore experienced a financial crunch due to a freeze in Florida. To counteract the negative financial effects of the freeze, Ardmore hastily raised their orices. This aggravated the food-service operators resulting in a "fallout" of Ardmore's customer base. Also many regional juice manufacturers seized the opportunity to capture some of Ardmore's lost business due to their ability to produce juice less expensively (by not producing a 1 00% pure juice product) and then selling it to a lower cost to the operator. The factors mentioned above seriously hurt the business, making it necessary to seek out means of recouping business from existing markets.

Library of Congress Subject Headings

Ardmore Farms; Fruit juices--New York (State)--Rochester--Marketing; Food service--New York (State)--Rochester--Marketing

Publication Date

1991

Document Type

Thesis

Department, Program, or Center

School of Food, Hotel and Tourism Management (CAST)

Advisor

Whitlock, Carol

Advisor/Committee Member

Domoy, Francis

Advisor/Committee Member

Marecki, Richard

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HD9348.5.U54A75 1991

Campus

RIT – Main Campus

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