The Sport Prism explores the development and implementation of a cohesive brand identity metaphor for a sport complex across multiple media. The metaphor that significantly impacts the design of this brand is the geometric prism. The concept of geometric prisms is paired with sport imagery to create a unique and compelling brand experience. The Sport Prism frames relationships between the sport complex and the prism in intriguing ways, creating new meaning and ultimately a unique brand identity.
Library of Congress Subject Headings
Branding (Marketing); Web sites--Design; Athletic clubs--Marketing
Department, Program, or Center
School of Design (CIAS)
Howard, Scott, "Sport prism" (2013). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus