Abstract
The Sport Prism explores the development and implementation of a cohesive brand identity metaphor for a sport complex across multiple media. The metaphor that significantly impacts the design of this brand is the geometric prism. The concept of geometric prisms is paired with sport imagery to create a unique and compelling brand experience. The Sport Prism frames relationships between the sport complex and the prism in intriguing ways, creating new meaning and ultimately a unique brand identity.
Library of Congress Subject Headings
Branding (Marketing); Web sites--Design; Athletic clubs--Marketing
Publication Date
2013
Document Type
Thesis
Department, Program, or Center
School of Design (CIAS)
Advisor
Jackson, Chris
Recommended Citation
Howard, Scott, "Sport prism" (2013). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/6992
Campus
RIT – Main Campus
Plan Codes
VISCOM-MFA
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HF5415.1255 .H69 2013