The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of breast feeding as content for a social marketing campaign.
Library of Congress Subject Headings
Social marketing; Graphic arts; Visual communication; Breastfeeding; Marketing
Department, Program, or Center
School of Design (CIAS)
Childs, Cynthia, "The Impact of graphic design on the target audience: Designing an effective social marketing campaign" (1999). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus