This thesis investigates similar problem-solving processes used in the fields of graphic design and engineering, revealing an underlying relationship between the two disciplines. It shows the principles these two disciplines share and how they employ a common creative process. By comparing these two vastly different disciplines, an understanding of the methodology of thought is constructed.
Library of Congress Subject Headings
Lettering; Graffiti--Social aspects; Street art--Social aspects; Signs and signboards
Department, Program, or Center
School of Design (CIAS)
Leite, Georgiana, "Vernacular letterforms: An Expression of cultural and social values" (2000). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus