Abstract
The synthesis of design with human behavior in everyday life is a designer's fate. Overall, designers have been seeking the most effective approaches to communicate with humans. As a designer, observing human behavior and finding relationships between patterns of human behavior and my current design field is the most significant concern. In my thesis project, I pointed out one of the human behaviors that has an immoral and careless aspect such as scribbling habits on public properties. Additionally, I tested how I could bring and spread this issue more effectively by utilizing computer graphic design discipline. "Bye-Bye Graffiti Vandalism" is a study of branding the campaign by using guerrilla marketing focused on outdoor building projection. The main purpose of this campaign is to gather more viewers' attention and is to raise awareness about scribbling habits on public properties.
Library of Congress Subject Headings
Vandalism--Prevention; Graffiti--Prevention; Advertising, Public service; Advertising, Outdoor; Commercial art; Computer graphics--Design
Publication Date
11-10-2011
Document Type
Thesis
Department, Program, or Center
School of Design (CIAS)
Advisor
Jackson, Chris
Advisor/Committee Member
Schweppe, Marla
Recommended Citation
Song, Jae Yeon, "Let’s go viral ! Bye-bye graffiti vandalism : Using outdoor building projection to secure attention about scribbling habits on public properties" (2011). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/6134
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HV6666 .S66 2011