Cookie Dough 2.0 is a thesis documenting the graphic design branding journey of transforming cookie dough from simply a mixture of raw ingredients used in making chocolate chip cookies into a legitimate snack food. Graphic design was the critical factor in forming the brand character, packaging and marketing support materials. All concepts and final mechanicals were created digitally. Additionally, this thesis illustrates how the brand identity emerged through the many phases of product development.
Library of Congress Subject Headings
Snack foods--Marketing--Interactive multimedia--Design; Branding (Marketing); Commercial art; Computer graphics--Design
Department, Program, or Center
School of Design (CIAS)
Leo, Sue, "Cookie dough 2.0: Digital sketchbook" (2010). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus