Cookie dough 2.0: Digital sketchbook

Author

Sue Leo

Abstract

Cookie Dough 2.0 is a thesis documenting the graphic design branding journey of transforming cookie dough from simply a mixture of raw ingredients used in making chocolate chip cookies into a legitimate snack food. Graphic design was the critical factor in forming the brand character, packaging and marketing support materials. All concepts and final mechanicals were created digitally. Additionally, this thesis illustrates how the brand identity emerged through the many phases of product development.

Library of Congress Subject Headings

Snack foods--Marketing--Interactive multimedia--Design; Branding (Marketing); Commercial art; Computer graphics--Design

Publication Date

11-9-2010

Document Type

Thesis

Department, Program, or Center

School of Design (CIAS)

Advisor

Foster, Shaun

Advisor/Committee Member

Schull, Jon

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HF6161.F616 L46 2010

Recommended Citation

Leo, Sue, "Cookie dough 2.0: Digital sketchbook" (2010). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/6108

Campus

RIT – Main Campus