This study is aimed to find out the degrees of job satisfaction of tour guides in Bangkok, Thailand and key factors affecting their job satisfaction, and to compare the job satisfaction with sociological factors in term of gender, age, education, and work experience. The procedure of this study used questionnaires as an instrument and the Statistical Package for the Social Sciences (SPSS) as an analysis. The survey was conducted in June 1999, administrated to tour guides, currently working in Bangkok, Thailand and finally analyzed by SPSS. According to the results of this study, tour guides are very satisfied in their jobs. Some psychological and sociological factors have significantly positive relationship with the extent of job satisfaction of tour guides such as needs, self-esteem, locus of control, and mental health. Tour guides working for 10 years or more are the most satisfied in job. The variables that can affect and predict changes of tour guide's job satisfaction are work experience, social, and inanimate objects.
Library of Congress Subject Headings
Tour guides (Persons)--Job satisfaction--Thailand--Bangkok; Tour guides (Persons)--Thailand--Bangkok--Social conditions
Department, Program, or Center
Hospitality and Tourism Management (CAST)
Laowirojanakul, Thareethip, "A Study of key factors affecting the degree of job satisfaction of tour guide in Bangkok, Thailand" (1999). Thesis. Rochester Institute of Technology. Accessed from
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