Abstract

This paper focused on the Early Customer Engagement (ECE/ECAT) activity that should be utilized for every new product that Xerox develops. ECE is the practice of allowing a few of Xerox more "friendly" accounts to test a product before it launched to the general public. Although the ECE practice has been in utilized for some time, a standardized process and corresponding documentation did not exist. Because of this, there has been ECE Tests that have received unfavorable grades from participants even though the actual Xerox product was satisfactory. The use of this documentation will allow Xerox to streamline the activity needed to run a successful ECE Test. It is only fair to state that previous employees working in this area contributed to some of the information in this paper. The review of these earlier pieces of literature was essential in the creation of this output.

Library of Congress Subject Headings

Computer input-output equipment--Testing; Computer software--Testing; Consumer products--Testing; Consumer satisfaction; Xerox Corporation

Publication Date

1999

Document Type

Thesis

Department, Program, or Center

Hospitality and Tourism Management (CAST)

Advisor

Marecki, Richard

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TS175.5 .B67 1999

Campus

RIT – Main Campus

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