Abstract

Mathematical modeling is an effective tool when maximizing revenue in hotels. With over 120,000 different combinations of variables and elements to consider when maximizing revenue, the process of finding the most lucrative combination can be time consuming and costly to hotels. An effective mathematical model assists in reducing the guesswork involved. This study will demonstrate how the implementation of discounts reduces revenue loss by forcing pre-payment and increasing occupancy levels. In an effort to reduce revenue loss, hotels have implemented many strategies such as using credit card guarantees, demanding pre-payment, and offering discounts, all of which are used to reduce the no-show rate. A careful balance must be found, as offering a large discount to reduce the no-show rate can result in as much revenue loss as a high no-show rate. A mathematical model, used in combination with good judgement and managerial expertise, can assist in finding the discount necessary to maximize a hotel's daily revenue.

Library of Congress Subject Headings

Hotels--Finance--Mathematical models; Price cutting--Mathematical models

Publication Date

11-4-2011

Document Type

Thesis

Department, Program, or Center

School of Mathematical Sciences (COS)

Advisor

Ross, David

Advisor/Committee Member

Narayan, Darren

Advisor/Committee Member

Gunter, William

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TX911.3.F5 M48 2011

Campus

RIT – Main Campus

Download

Share

COinS