This study investigates parasocial relationships, uncertainty, and need for orientation. Respondents' strength of parasocial relationship was gathered using an adapted version of Auter and Palmgreen's (2000) Audience-Persona Interaction Scale. Respondents' perception of world stability was comprised of level of uncertainty and need for orientation, both measured using a scale created for the present study. Results showed a positive correlation between respondents' strength of parasocial relationship and level of uncertainty and a significant difference between respondents with high and low levels of parasocial interaction and need for orientation. However, no significant differences were found to exist between respondents with high and low levels of parasocial interaction, high and low levels of interpersonal interaction, and need for orientation.
Library of Congress Subject Headings
Mass media--Audiences--Psychology; Mass media--Social aspects; Risk perception--Social aspects
Department, Program, or Center
Department of Communication (CLA)
Provenzano, Rachel, "The Relationship between self-reported strength of parasocial interaction and perception of world stability" (2011). Thesis. Rochester Institute of Technology. Accessed from
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