The purpose of this thesis is to investigate color theories through the use of typography while using the Pantone Color System as a guide. The examples used are not, nor were they intended to be, the best or only definition of a particular color theory. Rather, they represent one solution to a given problem. In this thesis I intended to illustrate color effects, (by combining color and typography,) that cannot be achieved through the use of colored shapes alone.
Library of Congress Subject Headings
Lettering; Graphic arts; Color; Color in art
Department, Program, or Center
School of Art (CIAS)
Begland, Mary Ann
Lewis, Mark, "Color theory as applied to typographic letterforms" (1988). Thesis. Rochester Institute of Technology. Accessed from
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