Jan Tschichold was a brilliant typographer who dramatically influenced graphic design and printing with his contrasting theories of design. He began as a proponent of the so-called "new typography" and then pursued the revival of more traditional styles. Because Tschichold's diametrically opposed theories about typography continue to appeal to a large audience, this exhibit of his evolution as a typographer is useful and important. This exhibit is an overview of his writings and typography concentrating on his dramatic stylistic changes. The exhibit is accompanied by a poster, annotated catalog, and descriptive labels.
Library of Congress Subject Headings
Printing--History--20th century; Graphic arts--History--20th century; Tschichold, Jan, 1902-1974
Department, Program, or Center
School of Print Media (CIAS)
Hannigan, Thérèse, "Jan Tschichold: contrast in theory" (1992). Thesis. Rochester Institute of Technology. Accessed from
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