Abstract

The objective of this study was to determine what packaging based attributes most influence the purchasing decision of foodservice operators. The study was limited to those packaging attributes associated with minimally processed vegetables. A survey instrument was used to poll operators from various segments of the foodservice industry. Factor analysis was employed in an effort to identify attributes with degrees of communality. It was determined that attributes associated with the utility function of foodservice packages were of primary concern. These attributes were linked to the challenges of handling products in the foodservice environment. Factor loadings were significant on two other factors. These factors were linked to cost and control function of the package, and social issues associated with foodservice packaging.

Library of Congress Subject Headings

Vegetables--Packaging; Food--Packaging

Publication Date

1993

Document Type

Thesis

Department, Program, or Center

Packaging Science (CAST)

Advisor

Jacobs, Deanna

Advisor/Committee Member

Domoy, Francis

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TP374 .M49 1993

Campus

RIT – Main Campus

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