Joseph Kunz


In the 2004 election, public perceptions of President George W. Bush and Democratic nominee John Kerry were shaped through a new medium: the Internet. A survey of 124 registered voters in Monroe County of New York State found a contingent of undecided voters to be significantly smaller than previously thought and that 4.5% of the sample reported being influenced by still imagery viewed on the Internet. Negative images had a greater influence on the respondents than positive images, although the source of the image played a significant role in determining whether an image was deemed positive or negative.

Library of Congress Subject Headings

Presidents--United States--Election--2004--Public opinion; Internet--Political aspects; Imagery (Psychology); Advertising, Political--United States

Publication Date


Document Type


Department, Program, or Center

Department of Communication (CLA)


Pugliese, Rudy

Advisor/Committee Member

Sutton, Sean


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: JK526 2004 .K86 2008


RIT – Main Campus