In the 2004 election, public perceptions of President George W. Bush and Democratic nominee John Kerry were shaped through a new medium: the Internet. A survey of 124 registered voters in Monroe County of New York State found a contingent of undecided voters to be significantly smaller than previously thought and that 4.5% of the sample reported being influenced by still imagery viewed on the Internet. Negative images had a greater influence on the respondents than positive images, although the source of the image played a significant role in determining whether an image was deemed positive or negative.
Library of Congress Subject Headings
Presidents--United States--Election--2004--Public opinion; Internet--Political aspects; Imagery (Psychology); Advertising, Political--United States
Department, Program, or Center
Department of Communication (CLA)
Kunz, Joseph, "Political snapshots: the undecided voter’s perceptions of internet based imagery during the 2004 presidential election campaign" (2008). Thesis. Rochester Institute of Technology. Accessed from
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