Jason Soon

Abstract

Previous studies on social networking sites have failed to address comprehensively the level of efficacy and role of peer influences in the rise in membership levels of this new communication innovation. This study assessed the level of social influences at play in college students` decision to participate on Facebook. Online and postal surveys were sent to undergraduate students of a Northeastern institution of higher education to obtain self-reported of levels of perceived peer pressure influencing their participation on Facebook. The data collected were used to test a new theory of social conformity. No relationship was found between time spent on Facebook in a typical week and peer pressure.

Library of Congress Subject Headings

Facebook (Electronic resource)--Research; Facebook (Electronic resource)--Public opinion; College students--New York (State)--Rochester--Attitudes; Peer pressure; Conformity

Publication Date

7-19-2010

Document Type

Thesis

Department, Program, or Center

Department of Communication (CLA)

Advisor

Hair, Neil

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HM743.F33 S66 2010

Campus

RIT – Main Campus

Download

Share

COinS