The document is about the impact of targeted advertising on individuality and the loss of privacy. I describe my personal experience of being influenced by advertisements and how it led me to question my identity. I highlight how algorithms use personal information to categorize people and target them with specific ads, leading to a loss of privacy. I also argue that the internet has provided us with platforms to promote ourselves, but we lose our identity in the process of being boxed up and targeted by advertisements. I conclude by emphasizing the importance of recognizing and spreading awareness about the death of individuality we are experiencing in this day and age.
Library of Congress Subject Headings
Target marketing--Pictorial works; Mixed media sculpture--Themes, motives; Metal sculpture--Themes, motives; Consumer behavior--Psychological aspects; Privacy, Right of--Pictorial works
Metals and Jewelry Design (MFA)
Department, Program, or Center
School of Art (CAD)
Joshi, Neha, "Targeted" (2023). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus