As a case study, I evaluated the difficulties faced by millennials in recycling PET bottles and their potential expectations for recycling systems. My design includes a visually appealing, compressible PET bottle with a delicate appearance. It helps consumers save four-fifths of their storage space during recycling. That means consumers can easily carry it around until they are ready to recycle. This change is more likely to improve the storage efficiency of bottles and the possibility of bottle recycling. In addition, designing a brand is an important step in building customer trust in sustainable design, helping to connect consumers with their sustainable lifestyle and the products they use.
Industrial Design (MFA)
Department, Program, or Center
School of Design (CAD)
Liu, Shen, "Redesign a PET Bottle: Creating Possibilities for Future Recycling" (2023). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus