The core aim of this study is to identify and analyze the extent to which international standards are applied in Kosovo, the challenges firms in Kosovo face with regards to the application of international standards, and the opportunities and benefits that the application of international standards brings to firms and the economy of Kosovo, with a special consideration to exports. The analysis uses primary and secondary data. Secondary data were attained through the literature review and the Kosovo Exporters Directory available in KIESA’s website, whereas primary data were attained through semi-structured interviews with representatives of exporting firms operating in Kosovo. The results of the study show that international standards are being applied to some extent by firms with export potential. Based on the results, the main challenges firms face with regards to the application of international standards include: the lack of national conformity assessment and certification bodies, the high costs related to implementation and conformity assessment processes, the lack of qualified staff, and the lack of appropriate support from the government and public institutions responsible for the promotion of exports and the support of exporting firms in Kosovo. The benefits included: greater access to international markets, increased productivity and efficiency of the capital and labor employed in a company, increased trust from international clients, increased competitiveness in international markets, and an overall increase in the number of products exported. Based on the results and evidence found from the secondary and primary data recommendations are provided directed to firms, the government of Kosovo, public institutions, and other stakeholders who are responsible for and work toward the promotion of exports in Kosovo.
Thaci, Rita, "The Application of International Standards in Kosovo: Challenges and Opportunities for Export Promotion" (2022). Thesis. Rochester Institute of Technology. Accessed from