Abstract

The university selection process for students is a complicated process owing to the amount of investment and dedication it takes to take such a big step. The average cost and the time spent is a big factors and it is important to make a choice that students will cherish and make sure to see out through the entire course. However, in the course of making this decision, students have to rely on internet-based material such as university websites, comparison websites, and data-backed of to entice students which always necessarily isn’t right. What if students had an easier way to communicate with alumni and current students directly instead of scouring the internet to look for them to connect with? Having the ability to interact with alumni and current students directly would reduce the hassle of relying on old information and gaining real-life testimonials which would help them carve such an important path in their careers ahead. This project will explore user research to identify various touch points of interaction that students have while exploring their university options and where the intervention can likely happen. The thesis will allow main points of interaction to be evolved and adapted to students who are looking for their next level of study to be more personalized given through real-life testimonials, acknowledging multiple factors through real time communication. This helps them have a clearer look through someone else’s eyes of what the experience would be like and help them choose a path of their liking.

Publication Date

8-11-2022

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Adam Smith

Advisor/Committee Member

Mike Strobert

Campus

RIT – Main Campus

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