Abstract

Research suggests that it is incredibly difficult for a person to change their mind. Confirmation bias and echo chambers are just a few of the reasons people do not give themselves the opportunity to explore new stories, ideas, beliefs. It is now our challenge to connect with people in unconventional ways and explore storytelling in new spaces to give difficult topics more accessibility to public discourse. The Public Protest Poster can be found at the start of most movements for social and political change by creating a simplified statement with a strong graphic for instant impact. Yet, protest posters rely on viewers having some previous knowledge about a particular topic in order to fully understand the scope and target of the poster. This form of visual communication lacks any opportunity for greater context or connection for the viewer to take in new perspectives. This project seeks to explore adding animation to poster design to elaborate on a story that will encourage audiences to engage with topics they may not normally reflect on.

Publication Date

Fall 2021

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Adam Smith

Advisor/Committee Member

Mike Strobert

Campus

RIT – Main Campus

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