Traditional forms of experiential marketing have been interrupted by augmented reality. As augmented reality continues to grow, a new ecosystem for brand interactions has revealed a world of branded augmented content or “BX”. BX is a concept design that creates a personalized, immersive connection between brand and user through four AR filters.
Library of Congress Subject Headings
Augmented reality--Design; Branding (Marketing); User interfaces (Computer systems)--Design
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CAD)
Araujo, Moses Michael, "BX | Branded AR Filters: Redefining Branded Interactions" (2020). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus