Abstract
Traditional forms of experiential marketing have been interrupted by augmented reality. As augmented reality continues to grow, a new ecosystem for brand interactions has revealed a world of branded augmented content or “BX”. BX is a concept design that creates a personalized, immersive connection between brand and user through four AR filters.
Library of Congress Subject Headings
Augmented reality--Design; Branding (Marketing); User interfaces (Computer systems)--Design
Publication Date
Fall 2020
Document Type
Thesis
Student Type
Graduate
Degree Name
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CAD)
Advisor
Adam Smith
Advisor/Committee Member
Joel Rosen
Recommended Citation
Araujo, Moses Michael, "BX | Branded AR Filters: Redefining Branded Interactions" (2020). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/10636
Campus
RIT – Main Campus
Plan Codes
VISCOM-MFA
COinS
