Countries around the world promote their identity by sharing their culture, traditions, and people. Artisans play an important way of demonstrating a unique variety of elements that show the identity of a country. They share the country’s culture through its products in the world.
Artisans have an insight into the cultural interaction of the folkloric work, inspired by elements of nature to produce different artisanal products oftentimes lack technical knowledge for how to develop their products. This paper proposes an industrial design strategy to help enhance the value of the artisans broaden their offering through new product development, while preserving their traditions, modernizing their designs, and increasing their importance in the economic development of the country.
Library of Congress Subject Headings
Textile fabrics--Paraguay--Marketing; Industrial design--Paraguay; New products--Paraguay
Industrial Design (MFA)
Department, Program, or Center
School of Design (CAD)
Gonzalez Esteche, Andrea, "Industrial Design strategies to enhance the value of Paraguayan artisans’ textiles" (2019). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus