Abstract

This project examines audience response to the Black Panther movie by analyzing fan forums on SuperHeroHype website using a textual analysis approach. Grounded in film adaptation theory, (N = 200) comments posted by users were analyzed to identify fan reception of pre-release publicity of the film and post-release reactions. The results show that before the release of the movie, fans were excited about the adaptation of a comic book to a film. The analysis identified six themes in the comments posted on the website. Pre-release comments focused on a) casting, b) narrative arc, and c) music and locations. Post-release comments focused on a) importance given to the characters, b) Computer Generated Imagery including costume/art design and action scenes, and c) race, ethnicity, and gender.

Publication Date

12-20-2019

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

School of Communication (CLA)

Advisor

Ammina Kothari

Advisor/Committee Member

Claudia Bucciferro

Advisor/Committee Member

Kelly N. Martin

Campus

RIT – Main Campus

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