This project examines audience response to the Black Panther movie by analyzing fan forums on SuperHeroHype website using a textual analysis approach. Grounded in film adaptation theory, (N = 200) comments posted by users were analyzed to identify fan reception of pre-release publicity of the film and post-release reactions. The results show that before the release of the movie, fans were excited about the adaptation of a comic book to a film. The analysis identified six themes in the comments posted on the website. Pre-release comments focused on a) casting, b) narrative arc, and c) music and locations. Post-release comments focused on a) importance given to the characters, b) Computer Generated Imagery including costume/art design and action scenes, and c) race, ethnicity, and gender.

Publication Date


Document Type


Student Type


Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

School of Communication (CLA)


Ammina Kothari

Advisor/Committee Member

Claudia Bucciferro

Advisor/Committee Member

Kelly N. Martin


RIT – Main Campus