Through the news, publications and journals about misuse of food additives in Taiwan, food additives are gradually recognized by the public. However, many people were neither aware of the additives nor able to understand the importance of nutrition usage until some negative food safety issues broke out. This has a lot to do with the lack of knowledge about additives among Taiwanese. People are seldom suspicious of the unnatural taste, even get familiar with it. Therefore, food companies replace the natural ones with food additives not only to lower costs and make food attractive, but also to fulfill customers’ need of tastes. This is a vicious circle.
This thesis project concentrates on making it simpler for the general public to understand the abuse of additives through a motion graphics design. The expected outcome is that the design can be used by organizations for food safety education and to further motivate and guide consumers concerned as to their health and diet.
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CAD)
Wu, I-Tang, "Additives Abyss" (2019). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus