This paper examines how properly designed web sites support e-branding as well as convey product information to potential customers as a substitute for buyers' own information gathering activities. Design guidelines to support e-branding are provided. Afterwards, survey results from online consumers are reported followed by future research issues.
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Cook, Jack; Chen, Honghua; and Chintalapudi, Suryanand, "The impact of web design on e-branding" (2003). Accessed from
RIT – Main Campus