B2B transactions directly affect a company's bottom line. More businesses are turning to e-marketplaces to conduct their purchasing and selling operations. This paper examines online trade exchanges and studies 20 manufacturing trade exchanges from a seller's perspective.
Date of creation, presentation, or exhibit
Department, Program, or Center
Cook, J., and Cook, L. (2002). B2B trade exchanges: A study from a seller's perspective. Paper presented at the 2002 Decision Sciences Annual Meeting (pp. 291-296).
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