Effect of Using Truisms of Different Involvement Levels on Results Predicted from Inoculation Theory
Description
Tested predictions from W. McGuire's inoculation theory, using both low- and high-involvement truisms, and compared them with predictions derived from the theories of Sherif and Rokeach. Results for the low-involvement truism corresponded to the predictions from McGuire's theory; those for the high-involvement truism did not. A possible expansion of inoculation theory within the framework of social judgment theory is suggested to account for results.
Date of creation, presentation, or exhibit
7-1972
Document Type
Conference Paper
Department, Program, or Center
Department of Psychology (CLA)
Recommended Citation
Isaacs, M., & Atkins, A. L. (1972). The effect of using truisms of different involvement levels on results predicted from inoculation theory. Proceedings of the Annual Convention of the American Psychological Association, 7(Pt. 1), 143-144.
Campus
RIT – Main Campus
Comments
Proceedings of the 88th Annual Convention, American Psychological Association, July 1972.
©American Psychological Association, 1972. This paper is not the copy of record and may not exactly replicate the authoritative document published in the APA journal. Please do not copy or cite without author's permission. The final article is available, upon publication, at: http://psycnet.apa.org/record/1972-24910-001
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.