Crowdsourcing is a new value creation business model. Annual revenue of the Chinese market alone is hundreds of millions of dollars, yet few studies have focused on the practices of the Chinese crowdsourcing workforce, and those that do mainly focus on solo crowdworkers. We have extended our study of solo crowdworker practices to include crowdfarms, a relatively new entry to the gig economy: small companies that carry out crowdwork as a key part of their business. We report here on interviews of people who work in53 crowdfarms. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers.
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School of Interactive Games and Media (GCCIS)
Yihong Wang, Konstantinos Papangelis, Michael Saker, Ioanna Lykourentzou, Vassilis-Javed Khan, AlanChamberlain, Yong Yue, and Jonathan Grudin. 2021. An Examination of the Work Practices of Crowdfarms. InCHI 2021 Conference on Human Factors in Computing Systems, May 08–13, 2021, Yokohama, Japan.ACM, New York, NY, USA, 23 pages. https://doi.org/10.1145/3411764.3445603
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