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Documents from 2013

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Use, but pay? Factors affecting the adoption of news websites among young adults, Julian Koegel

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Actors & athletes on trial: A Textual analysis of two scandals in the 1920s, Melissa Lopes

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A case study of religious engagement online: how Malaysian Muslim students access Islamic information, Mohd Mahadi

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Celebrity Endorsements in Print and Twitter: Comparing Brand Name Memorability and Credibility, Lauren Palmieri

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The Power of Lyrical Protest: Examining the Rhetorical Function of Protest Songs in the 2000s, Mary Elizabeth Quirk Cort

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Volunteer communication and media richness: Recruiting, communicating with, and retaining volunteers, Elizabeth Roach

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User Preferences for Accessing Online Content through Desktop, Laptop, and Handheld Devices, Abel B. Rondon Lopez

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A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916, Kathryn Runyan

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Persuasion in Antiquity: A Content Analysis of Ptahhotep’s Maxims and Lao Tzŭ’s Tao Te Ching, Joel Skelton

Documents from 2012

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Getting attention for a ceramic art exhibition: A Case study of a nonprofit’s promotional campaign, Steven Bodnar

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A Case study of Edwin Howard Armstrong's public relations campaign for fm, Jessica Francis

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Facebook and print magazines: A Study on the benefits of single- and cross-media advertising, Amanda Kelley

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Credibility on cable news: An Examination of the factors that establish credibility in newscasters, Jonathan Mertel

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The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements, Gabriela Sosa Lamarche

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Mediated voyeurism on social networking sites: The Possible social needs and potential motivations of the voyeurs on Facebook, Pin Ju Su

Documents from 2011

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Reading on the internet: The Presentation of online news articles and its relationship to reader’s recall and comprehension, Kristen Curtze

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Consumers' self-image response to gender portrayal in advertising images, Rebecca Delaney

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Athletes who tweet: Differences in audience perceived credibility between journalists and athlete's twitter accounts, Christine Foster

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Family communication patterns and African-American adolescent females’ self-reported use of condoms, Natasha Hibbert

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Digital media in education: Expanding the technology acceptance model, Heidi Huntington

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Are new media credible? A Multidimensional approach to measuring news consumers’ credibility and bias perceptions and the frequency of news consumption, Bonnie McCracken

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Exemplar versus base rate information messages: Effect on African-Americans’ intentions toward signing a donor card, Aisha O’Mally

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Visual and textual appeals in banner advertising: A Content analysis, Louis Perez

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Parasocial relationships and social media usage, Christine Phelps

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The Relationship between self-reported strength of parasocial interaction and perception of world stability, Rachel Provenzano

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Differences in aggression as a relationship between sex and levels of video game playing, Kunal Puri

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Culturally sensitive document design for an Eastern Asia audience: Comprehension and preference, Merridith Smith

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Opening doors or creating barriers?: The Influence of interpreters on levels of communication apprehension among deaf and hard-of-hearing students, Jenna Williams

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War letters: A Thematic approach and comparison of military letters from World War II and the Vietnam War, Jeanne Yamonaco

Documents from 2010

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International news coverage online as presented by three news agencies, Molly Ambrogi-Yanson

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Psychographic factors and prospective students’ use of interactive features on admissions websites of institutes of higher education, Nicholas Cheong

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Online social network member attitude toward online advertising formats, Shirley Cox

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Predicting someone's true identity: Linguistic norms and cues in online personal advertisements, Lindsay Elliott

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Marketing special academic events to college professors and students, Julie Johnson

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In search of local news, Tina Marsh

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New findings for contemporary marketing to Black men: A Content analysis of alcoholic beverage ad appeals from Ebony and GQ magazines, Joshua Jedidiah Myers

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Beginning, persisting, and ceasing to play: A Stage uses and gratifications approach to multiplayer video games, Matthew Shand

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Did Facebook absorb freewill?, Jason Soon

Documents from 2009

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Effect of the internet on reading fiction books for enjoyment and potential interest in the integration of the two media, Jessica S. Cole

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Big-screen aftershock: How 9/11 changed Hollywood’s Middle Eastern characters, Matthew Dana

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Adverse advertising: the impact advertisements have on webpage content retention, David P. Keppel

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The relationship between hotel managers’ communication styles and subordinate employee attitudes and personal relationships, Tess Kittelberger

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Racial framing in the 2008 presidential election: a content analysis of geographically diverse newspapers and the framing of Barack Obama, Jeffrey Mason

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The State of media education implementation in Rochester, NY K-12 Schools, Lydia S. Palmer

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Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important, Katherine Robert

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Evaluating the effect of peer feedback on the quality of online discourse, Timothy D. Wells

Documents from 2008

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Spiral of silence and the Iraq war, Jessica Drake

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Mobile phones as a social medium for the deaf: a uses and gratifications study, Katelyn D. Ecker

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Perceptions of advertising in online social networks: In-depth interviews, Zeljka Hadija

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Internet dependency, motivations for internet use and their effect on work productivity: the 21st century addiction, Megan L. Hilts

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Differences in self-reported perceptions of privacy between online social and commercial networking users, Jessie Hughes

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The visual analysis of heterogeneous sex role interactions: a content analysis of popular music videos, Deanna Niccole Kimbrel

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Political snapshots: the undecided voter’s perceptions of internet based imagery during the 2004 presidential election campaign, Joseph Kunz

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English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people, Cindy Kay McAllister

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Cancer rumor effects on sense making, Nicole M. Robinson

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Effects of local-market radio ownership concentration on radio localism, the public interest, and listener opinions and use of local radio, Michael J. Saffran

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A content analysis of black female athletes and white female athletes in sports magazines, Amanda N. Wade

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Perceptions of privacy on Facebook, Elizabeth A. Warfel

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Communication strategies of successful coaches: a content analysis of books by coaches about coaching, Fredyne Yust

Documents from 2007

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Uncovering local history: 16mm TV news film remaining in U.S. television stations, Rob Jason Fain

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Framing the culture wars: a content analysis of news media coverage of the Mapplethorpe and Brooklyn Museum art controversies, Amy Holowczenko

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Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites, Vikas John

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Cosmetic surgery & reality television: the relationship between college students' viewing of cosmetic surgery on reality television and self-reported attitudes toward cosmetic surgery, Elizabeth Reeves O'Connor

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Urban middle school students’ perceptions of math and science teachers’ caring behaviors and student’s self reports of academic competence, Brenda Rhyne

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Emphasizing the user in the usability study: Investigating activity theory and website navigation, Heidi Trost

Documents from 2006

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Search optimization techniques in the creation of an online store website, Anna Y. Boriskina

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The phenomenon of cyberstalking on the RIT campus: Definitions, behaviors and normalization, Julia Phillips Dickinson

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Social learning theory as a model for illegitimate peer-to-peer use and the effects of implementing a legal music downloading service on peer-to-peer music piracy, Nathan Fisk

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Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms, Wenli Gao

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Perspective by incongruity in visual advertising: Applying Kenneth Burke's theory to the Adbusters anti-consumerism campaign, Elizabeth B. Gorman

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Putting the Community Back into Community Networks: A Content Analysis, Michael A. Horning

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The Mainstream Press: Then and Now Has the Prominence of Sensational News Changed in 100 Years?, Kathleen Marchaesi

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The Fit Between Task and Medium in Sending Equivocal and Unequivocal Messages: How Self-Reported Skill Creates Self-Reported Attitude in Using the Medium, Teresa Merritt

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Differences in coverage of the Gulf Wars: New York Times v. Wall Street Journal, Rama Ramanan

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The Effect of patient advocacy on cancer patients' fear and anxiety levels, Joan Clancy Vezelis

Documents from 2005

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Realm of Possibilities: The Portrayal of Women in Futuristic Science Fiction Movies, Aru Basu

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The Relationship Between Young Women's Large and Small Friendship Networks, Self-reported Preferences and the Influence of Popular Fashion Magazine Readership, Meghann E. Connor

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Internet as a crisis management tool: the preparedness of company websites, Verda Duygun

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An Investigation of Verbal Versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements, Elizabeth Karras

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Political humor in late-night television: A Quantitative and qualitative examination of late-night talk show monologues, Eileen Shannon

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What Prospective College Students Say Matters During the College Selection Process, Kari L. Steger

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A Cross-National and Intermedia Study of U.S. and European Online Newspapers: the Depth and Breadth of International News Coverage, Yana Terukhova

Documents from 2004

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The Deceit of internet hate speech: A Study of the narrative and visual methods used by hate groups on the Internet, Gina M. Albano

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But what do they think it means? The Text/image relationship in informational communication, Nicole E. Bartell

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Running Header: Video Game Product Placements, Christopher Cameron

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Persuasion by association: A Content analysis of cigarette advertisements aimed at the youth market, Pamela L. Carmichael

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Internal organizational communication during crisis situations: the effect of supportive messages on employee stress levels, Carin L. Kosmoski

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Intellectual Property Law and Digitial Technology: Exploring Thrid-Person Perceptions and Copyright Infringement on the Internet, Janet P. Ofano

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The east wing beat: The Changing role of first lady, Jacqueline M. Scheible

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Perception of meaning and usage motivations of emoticons among Americans and Chinese users, Yujiao Wang

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Running Head: Trademark Law and Keyword Advertising, Elizabeth Warner

Documents from 2003

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Differences in Privacy Policies Among Commercial, Educational and Governmental Web Sites: A Cross-Sectional Content Analysis, Rashad Bayramov

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A Content Analysis of the Portrayal of Men in Advertising: Gentlemen's Quarterly 1985-2000, Maryrose Mason

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Students' self-reported preferences for print and online newspapers, Kristin Williams

Documents from 1994

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Attitudes toward giving quality service: a comparison between Las Vegas & Windsor casino employees, Michael A. Altman