Follow

Documents from 2013

PDF

Persuasion in Antiquity: A Content Analysis of Ptahhotep’s Maxims and Lao Tzŭ’s Tao Te Ching, Joel Skelton

Documents from 2012

PDF

Getting attention for a ceramic art exhibition: A Case study of a nonprofit’s promotional campaign, Steven Bodnar

PDF

A Case study of Edwin Howard Armstrong's public relations campaign for fm, Jessica Francis

PDF

Facebook and print magazines: A Study on the benefits of single- and cross-media advertising, Amanda Kelley

PDF

Credibility on cable news: An Examination of the factors that establish credibility in newscasters, Jonathan Mertel

PDF

The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements, Gabriela Sosa Lamarche

PDF

Mediated voyeurism on social networking sites: The Possible social needs and potential motivations of the voyeurs on Facebook, Pin Ju Su

Documents from 2011

PDF

Reading on the internet: The Presentation of online news articles and its relationship to reader’s recall and comprehension, Kristen Curtze

PDF

Consumers' self-image response to gender portrayal in advertising images, Rebecca Delaney

PDF

Athletes who tweet: Differences in audience perceived credibility between journalists and athlete's twitter accounts, Christine Foster

PDF

Family communication patterns and African-American adolescent females’ self-reported use of condoms, Natasha Hibbert

PDF

Digital media in education: Expanding the technology acceptance model, Heidi Huntington

PDF

Are new media credible? A Multidimensional approach to measuring news consumers’ credibility and bias perceptions and the frequency of news consumption, Bonnie McCracken

PDF

Exemplar versus base rate information messages: Effect on African-Americans’ intentions toward signing a donor card, Aisha O’Mally

PDF

Visual and textual appeals in banner advertising: A Content analysis, Louis Perez

PDF

Parasocial relationships and social media usage, Christine Phelps

PDF

The Relationship between self-reported strength of parasocial interaction and perception of world stability, Rachel Provenzano

PDF

Differences in aggression as a relationship between sex and levels of video game playing, Kunal Puri

PDF

Culturally sensitive document design for an Eastern Asia audience: Comprehension and preference, Merridith Smith

PDF

Opening doors or creating barriers?: The Influence of interpreters on levels of communication apprehension among deaf and hard-of-hearing students, Jenna Williams

PDF

War letters: A Thematic approach and comparison of military letters from World War II and the Vietnam War, Jeanne Yamonaco

Documents from 2010

PDF

International news coverage online as presented by three news agencies, Molly Ambrogi-Yanson

PDF

Psychographic factors and prospective students’ use of interactive features on admissions websites of institutes of higher education, Nicholas Cheong

PDF

Online social network member attitude toward online advertising formats, Shirley Cox

PDF

Predicting someone's true identity: Linguistic norms and cues in online personal advertisements, Lindsay Elliott

PDF

Marketing special academic events to college professors and students, Julie Johnson

PDF

In search of local news, Tina Marsh

PDF

New findings for contemporary marketing to Black men: A Content analysis of alcoholic beverage ad appeals from Ebony and GQ magazines, Joshua Jedidiah Myers

PDF

Beginning, persisting, and ceasing to play: A Stage uses and gratifications approach to multiplayer video games, Matthew Shand

PDF

Did Facebook absorb freewill?, Jason Soon

Documents from 2009

PDF

Effect of the internet on reading fiction books for enjoyment and potential interest in the integration of the two media, Jessica S. Cole

PDF

Big-screen aftershock: How 9/11 changed Hollywood’s Middle Eastern characters, Matthew Dana

PDF

Adverse advertising: the impact advertisements have on webpage content retention, David P. Keppel

PDF

The relationship between hotel managers’ communication styles and subordinate employee attitudes and personal relationships, Tess Kittelberger

PDF

Racial framing in the 2008 presidential election: a content analysis of geographically diverse newspapers and the framing of Barack Obama, Jeffrey Mason

PDF

The State of media education implementation in Rochester, NY K-12 Schools, Lydia S. Palmer

PDF

Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important, Katherine Robert

PDF

Evaluating the effect of peer feedback on the quality of online discourse, Timothy D. Wells

Documents from 2008

PDF

Spiral of silence and the Iraq war, Jessica Drake

PDF

Mobile phones as a social medium for the deaf: a uses and gratifications study, Katelyn D. Ecker

PDF

Perceptions of advertising in online social networks: In-depth interviews, Zeljka Hadija

PDF

Internet dependency, motivations for internet use and their effect on work productivity: the 21st century addiction, Megan L. Hilts

PDF

Differences in self-reported perceptions of privacy between online social and commercial networking users, Jessie Hughes

PDF

The visual analysis of heterogeneous sex role interactions: a content analysis of popular music videos, Deanna Niccole Kimbrel

PDF

Political snapshots: the undecided voter’s perceptions of internet based imagery during the 2004 presidential election campaign, Joseph Kunz

PDF

English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people, Cindy Kay McAllister

PDF

Cancer rumor effects on sense making, Nicole M. Robinson

PDF

Effects of local-market radio ownership concentration on radio localism, the public interest, and listener opinions and use of local radio, Michael J. Saffran

PDF

A content analysis of black female athletes and white female athletes in sports magazines, Amanda N. Wade

PDF

Perceptions of privacy on Facebook, Elizabeth A. Warfel

PDF

Communication strategies of successful coaches: a content analysis of books by coaches about coaching, Fredyne Yust

Documents from 2007

PDF

Uncovering local history: 16mm TV news film remaining in U.S. television stations, Rob Jason Fain

PDF

Framing the culture wars: a content analysis of news media coverage of the Mapplethorpe and Brooklyn Museum art controversies, Amy Holowczenko

PDF

Interactivity and health communication: content analysis of interactive elements on HIV/AIDS awareness and prevention websites, Vikas John

PDF

Cosmetic surgery & reality television: the relationship between college students' viewing of cosmetic surgery on reality television and self-reported attitudes toward cosmetic surgery, Elizabeth Reeves O'Connor

PDF

Urban middle school students’ perceptions of math and science teachers’ caring behaviors and student’s self reports of academic competence, Brenda Rhyne

PDF

Emphasizing the user in the usability study: Investigating activity theory and website navigation, Heidi Trost

Documents from 2006

PDF

Search optimization techniques in the creation of an online store website, Anna Y. Boriskina

PDF

The phenomenon of cyberstalking on the RIT campus: Definitions, behaviors and normalization, Julia Phillips Dickinson

PDF

Social learning theory as a model for illegitimate peer-to-peer use and the effects of implementing a legal music downloading service on peer-to-peer music piracy, Nathan Fisk

PDF

Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms, Wenli Gao

PDF

Perspective by incongruity in visual advertising: Applying Kenneth Burke's theory to the Adbusters anti-consumerism campaign, Elizabeth B. Gorman

PDF

Putting the Community Back into Community Networks: A Content Analysis, Michael A. Horning

PDF

The Mainstream Press: Then and Now Has the Prominence of Sensational News Changed in 100 Years?, Kathleen Marchaesi

PDF

The Fit Between Task and Medium in Sending Equivocal and Unequivocal Messages: How Self-Reported Skill Creates Self-Reported Attitude in Using the Medium, Teresa Merritt

PDF

Differences in coverage of the Gulf Wars: New York Times v. Wall Street Journal, Rama Ramanan

PDF

The Effect of patient advocacy on cancer patients' fear and anxiety levels, Joan Clancy Vezelis

Documents from 2005

PDF

Realm of Possibilities: The Portrayal of Women in Futuristic Science Fiction Movies, Aru Basu

PDF

The Relationship Between Young Women's Large and Small Friendship Networks, Self-reported Preferences and the Influence of Popular Fashion Magazine Readership, Meghann E. Connor

PDF

Internet as a crisis management tool: the preparedness of company websites, Verda Duygun

PDF

An Investigation of Verbal Versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements, Elizabeth Karras

PDF

Political humor in late-night television: A Quantitative and qualitative examination of late-night talk show monologues, Eileen Shannon

PDF

What Prospective College Students Say Matters During the College Selection Process, Kari L. Steger

PDF

A Cross-National and Intermedia Study of U.S. and European Online Newspapers: the Depth and Breadth of International News Coverage, Yana Terukhova

Documents from 2004

PDF

The Deceit of internet hate speech: A Study of the narrative and visual methods used by hate groups on the Internet, Gina M. Albano

PDF

But what do they think it means? The Text/image relationship in informational communication, Nicole E. Bartell

PDF

Running Header: Video Game Product Placements, Christopher Cameron

PDF

Persuasion by association: A Content analysis of cigarette advertisements aimed at the youth market, Pamela L. Carmichael

PDF

Internal organizational communication during crisis situations: the effect of supportive messages on employee stress levels, Carin L. Kosmoski

PDF

Intellectual Property Law and Digitial Technology: Exploring Thrid-Person Perceptions and Copyright Infringement on the Internet, Janet P. Ofano

PDF

The east wing beat: The Changing role of first lady, Jacqueline M. Scheible

PDF

Perception of meaning and usage motivations of emoticons among Americans and Chinese users, Yujiao Wang

PDF

Running Head: Trademark Law and Keyword Advertising, Elizabeth Warner

Documents from 2003

PDF

Differences in Privacy Policies Among Commercial, Educational and Governmental Web Sites: A Cross-Sectional Content Analysis, Rashad Bayramov

PDF

A Content Analysis of the Portrayal of Men in Advertising: Gentlemen's Quarterly 1985-2000, Maryrose Mason

PDF

Students' self-reported preferences for print and online newspapers, Kristin Williams

Documents from 1994

PDF

Attitudes toward giving quality service: a comparison between Las Vegas & Windsor casino employees, Michael A. Altman